Keywords: Comparative tests
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Journal Articles
Journal of Product & Brand Management (2005) 14 (6): 362–374.
Published: 01 October 2005
.... The value and originality of the current paper lies in the fact that it represents the first attempt to provide such a comparison and evaluation. © Emerald Group Publishing Limited 2005 Pricing Economics Marketing Comparative tests Price is a central issue both for marketing...

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