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Keywords: Competence focus
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Journal Articles
Journal of Product & Brand Management (2021) 30 (5): 768–778.
Published: 26 August 2020
.... preferences, attitudes and purchase intentions). This paper further developed moderated mediation models to illustrate the mechanisms underlying the examined effects. Findings People with warmth and competence focus favored matte and glossy packaging, respectively. In addition, the warmth (competence...
