...Mónica Canto Primo; Irene Gil-Saura; Marta Frasquet-Deltoro Purpose This study aims to suggest an integrative model to investigate design orientation by analyzing its links with market orientation and its ability to generate and maintain a competitive advantage and improve effectiveness. Design...

...Deborah F. DeLong A key component of downstream competitive advantage is to decrease your customer’s costs and risks when purchasing your product. Impediments in the buyer decision process reduce the benefits promised by your offering and threaten to derail initial or repeat purchases...

... Product differentiation Competitive advantage An executive summary for managers and executive readers can be found at the end of this article. One of the most fundamental tasks of brand managers is to understand and manage the set of associations around their brand. These associations (both...

..., and how brand portfolio management can create a higher and stronger level of competitive advantage that is harder to grasp and imitate. Design/methodology/approach The paper utilises an exploratory approach by means of case studies. Data were collected from the following companies: L'Oréal, Clarins...

... ability to compete against competitors. © Emerald Group Publishing Limited 2006 Profit Markets Costs Competitive advantage Low margin markets – gross margins under 25‐30 percent – inherently appear financially vexing: they generate little gross profit per unit of sale, and often...

... Edge offers an entertaining and convincing framework that service marketers can use to build their brands internally, leading to maximized stakeholder wealth. Using generic customer service (e.g. thanking customers as they leave an establishment) as a strategy to gain a competitive advantage is ill...

... with investors. Outlines the contribution of this paper to product management theory. Product launch Product launch Competitive strategy Product management Competitive advantage Stock markets © MCB UP Limited 2001 Announcements regarding actual and intended new product introductions...

... moderate‐quality host brands from using a branded ingredient strategy to improve their competitive position. © MCB UP Limited 1999 Brands Brand names Product management Brand equity Competitive advantage Marketing strategy In the ongoing effort to survive and grow in the marketplace...

...Diane Halstead; Cheryl B. Ward Private label brands may be in danger as a result of recent changes in the marketing strategies used by private label firms. The primary competitive advantage of private label brands, good quality at low prices, may be lost if private label firms continue to modify...

... of product piracy,notably in the Asian region, presents a delineation of the relevant terminology, discusses strategies used in preventing product piracy and examines alternative views on the ethics of the practice. © MCB UP Limited 1994 Asia Brand identity Brand names Competitive advantage...

... and thereby limits both the development of demand for osteopathy and the rate at which the profession could expand” (paragraph 7.34). Advertising Barriers Competition Competitive advantage Market entry Market share Monopolies Product differentiation United Kingdom The controversy...

.... © MCB UP Limited 1993 Competitive advantage Market share Multiple regression analysis Competitive strategy JOURNAL OF PRODUCT & BRAND MANAGEMENT Winning Share from a Dominant Competitor in a Slow-growth Consumer Market A THEORY-GUIDED EMPIRICAL CASE INVESTIGATION D.K. (Skip) Smith...