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Keywords: Competitive industries
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Journal Articles
Journal of Product & Brand Management (2012) 21 (2): 126–131.
Published: 13 April 2012
... of the importance of relationship development and the literature, one of the authors attempted to apply that knowledge to a highly competitive industry. Considering services, the bar/pub/restaurant industry can be subject to short life cycles. The strongest barriers to entry may be governmental permission...
