... not affect subsequent brand perceptions. The main reason was that consumers apparently did not recall the brands in question being promoted. © Emerald Group Publishing Limited 2004 Price positioning Consumer goods Competitors Consumer behaviour An executive summary for managers...

... generally decreases equilibrium prices and the variabilities of profits. © Emerald Group Publishing Limited 2004 Uncertainty management Pricing Competitors Game theory Most pricing studies in marketing assume that there is a stable relationship between a product's price and its demand...