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Keywords: Confectionery industry
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Journal Articles
Commentary: The Effect of Free Samples on Immediate Consumer Purchase
Available to Purchase
Journal of Product & Brand Management (1992) 1 (4): 65–71.
Published: 01 April 1992
.... © MCB UP Limited 1992 Samples Consumer behaviour Confectionery industry Retail trade Food industry COMMENTARY THE EFFECT OF FREE SAMPLES ON IMMEDIATE CONSUMER PURCHASE H. Bruce Lammers Over a period of three days, a portion of customers who entered a well-established, tenyear old...
