... of established product brands. Specifically, it proposes that: 16 08 2021 09 01 2022 01 08 2022 04 10 2022 05 10 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Corporate marketing Consumer behaviour Conjoint analysis...

... (regular shop, Internet and market) in two product categories, and a scale measuring motivations to purchase counterfeits. Ranking and purchase intentions are analyzed using conjoint analysis and generalized linear mixed model (GLMM). Findings Ranking reveals a dominant pattern of consumer behavior...

... (N = 1,071) from Australia, Indonesia and Singapore, a conjoint analysis experimental design explored empirically the importance of country of origin (COO) effects in three service contexts: search, experience and credence. Findings The analysis reveals that the relative importance of COP...

.../price) for three categories of OTC drugs. Conjoint analysis allowed assessing the importance of COO compared to brand status and price, while ANOVA was used to test the effect of COO and branding status on consumers’ responses. Findings Findings show that, in an emerging countries context, COO...

... to investigate price ending effects, it still concludes that price ending effects do exist for a variety of products, and that consumers make product quality inferences from price signals. Pricing Services marketing Conjoint analysis Demand analysis Hierarchical Bayes The successful setting...

.../methodology/approach Conjoint analysis is applied to campaign evaluations from 278 students in Germany. Campaigns attached to laptop purchases supporting an African hospital with either medical (low fit) or IT (high fit) infrastructure and were based on altruistic, neutral, or profit‐oriented company motives...

.... Design/methodology/approach The customer value of a sample of 129 washing machine models is assessed through the conjoint analysis technique. It is then compared through a regression analysis to the market prices of the products. Findings The regression analysis reveals that the alignment between...

... by comparing actual choice behavior with those implied by utilities obtained through conjoint analysis with product attributes, but no brand names. His method avoids the problem of unrealistic product profiles mentioned previously with the conjoint method, but has a limitation of providing, at best, segment...