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Keywords: Conjoint models
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Journal Articles
Journal of Product & Brand Management (2009) 18 (3): 234–235.
Published: 29 May 2009
... and an Index © Emerald Group Publishing Limited 2009 --> Brand value Brand equity Conjoint models Brand equity is still one of the hot topics today. One reason is that more than 50 approaches are now in use, each one bearing methodological weaknesses and/or proprietary restrictions...
