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Keywords: Conscientious corporate brand
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Journal Articles
Journal of Product & Brand Management (2024) 33 (7): 929–945.
Published: 03 September 2024
..., using Nvivo software, isolated discussions of the identified topics (brand purpose, CSR, sustainable branding, brand activism, conscientious corporate branding and transformative branding), with a focus on emphasising similarities and differences. An in-depth inductive analysis approach was then used...
Includes: Supplementary data
