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Keywords: Constructivist grounded theory (CGT)
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Journal Articles
Journal of Product & Brand Management (2025) 34 (6): 769–787.
Published: 19 June 2025
... commercial and non-commercial purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Blockchain Brand management Agrifood industry Constructivist grounded theory (CGT...
