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Journal Articles
Lessons from Accenture’s 3Rs: rebranding, restructuring and repositioning
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Journal of Product & Brand Management (2003) 12 (7): 477–490.
Published: 01 December 2003
... heritage and highlights that it pioneered the splitting of consulting from accounting activities. Second, it discusses the three pillars of Accenture’s transformation involving rebranding, restructuring and repositioning campaigns. Finally, it recognizes Accenture’s two leaders who transformed this company...
