...Salvador Ruiz-de-Maya; Elvira Ferrer-Bernal Purpose This study aims to examine the public discourse on sustainable food packaging, evaluating the main characteristics of that discourse and how risk and analytical message content influence consumer engagement. Design/methodology/approach...

...Sanmitra Sarkar; Saikat Banerjee Purpose The purpose of this paper is to empirically validate the role of different stakeholders in a co-creation context. In this paper, a new triadic brand co-creation concept has been presented highlighting why consumers participate in brand co-creation, what...

... through customer value. Understanding the need of the consumer, even if it is initially only through the eye of the designer, is a great practical example of theory at work. Marketers should welcome the ability to relate concrete examples customer value, which can be a somewhat amorphous topic difficult...

... College, North Easton, MA © Emerald Group Publishing Limited 2012 --> Ethical Consumer Consumerism Social consumption Social responsibility Stakeholder Books with compact looks and colorful covers need not be easy to read. The Myth of the Ethical Consumer is perhaps...