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Keywords: Consumer’s preference for variety
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Journal Articles
Multi-tier store brand strategies: a case study
Available to Purchase
Journal of Product & Brand Management (2019) 28 (3): 364–375.
Published: 08 March 2019
... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Italy Regression analysis Food retailing Consumer’s preference for variety Extra-virgin olive oil Multi-tier private label portfolio Premium private label Retail differentiation strategy Store format...
