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Keywords: Consumer brand management
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Journal Articles
Consumer-brand relationships’ development in the mobile internet market: evidence from an extended relationship commitment paradigm
Available to Purchase
Journal of Product & Brand Management (2016) 25 (6): 568–585.
Published: 19 September 2016
... re-use rights only Brand loyalty Brand commitment paradigm Consumer brand management Mobile internet services Service brand evaluation The rapid progress in mobile technologies, the growing affordability of smart devices and the increasing use of mobile application stores...
