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Keywords: Consumer brand value
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Journal Articles
Journal of Product & Brand Management (2024) 33 (8): 1073–1087.
Published: 14 October 2024
... Limited 2024 Emerald Publishing Limited Licensed re-use rights only Green product innovation Green brand image Consumer brand value Quality value Price value Emotional value Social value Limited edition Co-branding Sustainability “Allbirds just added a new limited edition color...
