... experience Consumer experience Product experience Service experience Customer experience Consumption experience Experience economy Systematic literature review Interdisciplinarity Brand experience design As a society we have moved from a product to an experience-based economy (Chang, 2018...

...Gary R. Holmes; Audhesh Paswan Purpose This study aims to explore the reaction of consumers to a new package design through differing levels of experience. It examines how consumers' expectation of product quality change as the consumer's experience with the package moves from indirect to direct...