... only Retailing Consumer behaviour Pricing strategy Consumer goods Quantity surcharges exist when a store’s per unit price for its larger package exceeds that for its smaller package. An ethical dimension comes to light, as most consumers expect a discount on purchases made in quantity...

... Limited 2010 --> Marketing strategy Innovation Consumer goods Customer loyalty Brand loyalty Product development Trade‐Off details a simple and comprehensive principle for product adoption by consumers. The simplicity of this principle is brilliant and appealing. The author...

... extension's innovativeness determine whether new line extensions increase or decrease brand equity. © Emerald Group Publishing Limited 2010 Brand equity Brand extensions Advertising Consumer goods An executive summary for managers and executive readers can be found at the end...

... characteristics. Design/methodology/approach This study examines the product variants (such as size, formulation, type) of a range of brands in six consumer goods categories. The authors calculate and compare the market share of each variant within each demographic group. If a variant has a higher market...

... for the popular titles, respectively, and 13, 6, and 6 for the random titles, respectively. © Emerald Group Publishing Limited 2009 Internet shopping Retailers Pricing policy Australia Consumer goods We also address some other important issues such as price convergence, brand loyalty...

... provides theoretical explanations for how it can occur. Joyce M. Wolburg can be contacted at: joyce.wolburg@mu.edu © Emerald Group Publishing Limited 2008 Brands Advertising Demand Consumer goods One of the most interesting controversies in marketing is whether or not the advertising...

... consistency and brand loyalty is proposed and empirically tested in the context of frequently purchased consumer goods. Structural equation modelling was used on survey data from 395 households to test the model and corresponding hypotheses. Findings The results support the conceptualization of relative...

...John Dawes Many studies have examined the short‐term and long‐term effects of price promotions. This study adds to previous research by examining, in some depth, the effects of a massively successful price promotion in a consumer goods category. This study sought to determine if this large price...

... in the context of the Chinese market economy. © MCB UP Limited 2001 Brand names Consumer goods Language China The nature of brand names The value of a brand name is associated closely with its awareness, quality perception, and the customer satisfaction engendered by related products...