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Keywords: Consumer involvement
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Journal Articles
Perceived brand quality as a way to superior customer perceived value crossing by moderating effects
Journal of Product & Brand Management (2015) 24 (2): 147–156.
Published: 20 April 2015
...Jorge Vera Purpose – The purpose of this paper is to assess the relationship between perceived brand quality (PBQ), customer perceived value (CPV) and disposition to pay a higher price (DHP) for a product. Such an assessment also seeks to determine if consumer involvement and brand performance...
