... the strategic implications of offering inclusive product lines by investigating consumer perceptions of product lines with more (versus fewer) options as well as product lines that cater primarily to minority (versus majority) consumers. Design/methodology/approach This research uses three online...

... studies evaluate consumer perceptions and the willingness to comply with recycling appeals in response to pro-environmental communications from a high-familiarity versus a low-familiarity brand. To test the hypotheses, the studies examine the moderating role of sustainability habits and the mediating role...

.... Given the growth in the volume of consumer transactions in used product markets, this line of inquiry is relevant not only from an academic perspective but can also inform public policy and potential regulatory measures. Similar to consumer perceptions for new products, perceptions for used products...