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Keywords: Consumer pride
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Journal Articles
Journal of Product & Brand Management (2024) 33 (6): 668–683.
Published: 29 May 2024
... 05 05 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Brand pride Consumer pride Pride Consumer–brand relationships Scale development The emotion of pride is inseparable from the human experience (Tracy et al., 2010...
