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Keywords: Consumer pride
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Journal Articles
Brand pride: concept and measurement
Available to Purchase
Journal of Product & Brand Management (2024) 33 (6): 668–683.
Published: 29 May 2024
... of another positive experience (Gilliam and Voss, 2013 ; in Helm et al., 2016 ; Sierra et al., 2017 ; Nandy and Sondhi, 2022). © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Brand pride Consumer pride Pride Consumer–brand...
