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Keywords: Consumer privacy
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Journal Articles
Journal of Product & Brand Management (2020) 29 (2): 209–222.
Published: 29 May 2019
... on the effectiveness of the crisis response strategies of denial and attack in addressing rumors about consumer privacy when non-profit organizations are targeted on social media. Design/methodology/approach To test the hypotheses, a 2 (response type: denial vs attack) × 2 (privacy concerns: low vs high), between...
