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Keywords: Consumer resistance
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Journal Articles
Journal of Product & Brand Management (2019) 28 (5): 575–585.
Published: 07 March 2019
... Qualitative research Ethnography Consumer behaviour Consumer resistance Cause related marketing Anti-branding “The day we stop posting our discontent on the Internet and really decide to act (not demonstrations or silent marches but burning buildings or sinking whalers, and removing unscrupulous...
Journal Articles
Journal of Product & Brand Management (2017) 26 (4): 351–364.
Published: 17 July 2017
... criticising Apple for simultaneous banning, from their official App Store, a bio-rhythmic lighting app originally developed by a company F.LUX, but then assimilating similar functionality into Apple’s own iOS 9.3 update as “Night shift” (Black, 2016). In contrast, work in the area of consumer resistance...
