Keywords: Consumer satisfaction
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Journal Articles
Journal Articles
Journal of Product & Brand Management (2015) 24 (7): 770–778.
Published: 16 November 2015
... al., 2004). De Maeyer and Estelami (2013) and Laibson (1996) showed that one can predict the reference price for a good based on the peak-end rule (highest price paid and last observed actual price). Pricing Enjoyment Consumer satisfaction Hedonic consumption experience Peak-end...

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