... College, North Easton, MA © Emerald Group Publishing Limited 2012 --> Ethical Consumer Consumerism Social consumption Social responsibility Stakeholder Books with compact looks and colorful covers need not be easy to read. The Myth of the Ethical Consumer is perhaps...

...Alfred C. Holden; Sandra Rothenberger Purpose This paper seeks to investigate how consumers in Victorian America related prices to quality and value in deliberations about urban life, housing, and a newly‐emerging consumerism. The objectives are to understand pricing practices of firms...

... deliver brand messages. They are: © Emerald Group Publishing Limited 2007 Economic trends Brands Brand management Consumerism Target markets An executive summary for managers and executive readers can be found at the end of this article. Consumers drive the universe. Not brands...