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Keywords: Consumption experience
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Journal Articles
Journal of Product & Brand Management (2021) 30 (8): 1288–1324.
Published: 15 February 2021
... experience Consumer experience Product experience Service experience Customer experience Consumption experience Experience economy Systematic literature review Interdisciplinarity Brand experience design As a society we have moved from a product to an experience-based economy (Chang, 2018...
Journal Articles
Journal of Product & Brand Management (2019) 28 (2): 200–215.
Published: 15 March 2019
...Muhammad Junaid; Fujun Hou; Khalid Hussain; Ali Ashiq Kirmani Purpose The purpose of this paper is to determine the impact on brand love of consumption experience at the dimensional level and to determine whether brand love mediates between consumption experience and customer engagement...
