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Keywords: Consumption guilt
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Journal Articles
Volunteering as a mechanism to reduce guilt over purchasing luxury items
Available to Purchase
Journal of Product & Brand Management (2015) 24 (7): 758–769.
Published: 16 November 2015
... between prior acts and later choice. Dong-Mo Koo can be contacted at: unlimited@knu.ac.kr © Emerald Group Publishing Limited 2015 Emerald Group Publishing Limited Licensed re-use rights only Luxury marketing Consumer psychology Consumption guilt Indulgent choice Moral licensing...
