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Keywords: Consumption resources
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Journal Articles
Influence of consumption resources on observers’ attitudes towards luxury brands: the perspective of power distance belief
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Journal of Product & Brand Management (2023) 32 (8): 1191–1206.
Published: 08 June 2023
...Qi Yao; Chao Hu; Jianjian Du Purpose To provide theoretical guidance on improving luxury brands’ marketing performance, this study aims to examine the impact mechanism and boundary conditions of luxury brand buyers’ consumption resources on observers’ brand attitudes from the perspective...
