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Keywords: Continuance intention
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Journal Articles
Journal of Product & Brand Management (2025) 34 (5): 690–706.
Published: 23 April 2025
... of perceived value-in-use, which significantly predicts continuance intention. Perceived usefulness, ease of use, enjoyment and system quality increase perceived benefits, whereas device annoyance and security/privacy risk enhance perceived costs. Originality/value This study highlights that a benefit-cost...
