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Keywords: Coping strategy
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Journal Articles
Journal of Product & Brand Management (2024) 33 (6): 633–653.
Published: 31 May 2024
... hate toward e-commerce websites/apps. Originality/value Based on the authors’ understanding, this study is the initial one to incorporate brand hate, brand forgiveness and coping strategies into the model in a service context with the interaction effect of consumer personality traits. Big-Five...
