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Keywords: Corporate expressions
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Journal Articles
The interrelationship of family identities, personalities, and expressions on family winery websites
Journal of Product & Brand Management (2023) 32 (5): 752–773.
Published: 09 February 2023
... personality and corporate expression to illustrate their familiness on their websites. It is portrayed through their family name and heritage, supported by their direction, purpose and aspirations, which emerge from the family identity and personality. These are dynamic and expressed through verbal and visual...
