... Branding Rebranding Visual identity Corporate visual identity Logo design Corporate branding Brand meaning Corporate identity When a new visual identity is released, it does not have a firm meaning in the mind of the consumer. Instead, the logo gains meaning over time as the design...

..., their alignment and how these are communicated online. Design/methodology/approach Based on Gioia’s methodology, a two-pronged approach was used to analyze 113 wineries’ websites’ text using Atlas. ti from an interpretivist perspective. Findings South African wineries use corporate identity, corporate...

...Sonja Sarasvuo Purpose The implications of multiple organizational identities for branding research have been scarcely considered. This paper aims to explore what sources of identity internal stakeholders use to construct organizational identities and corporate identities, and identify how...

... review Corporate brand Corporate identity Dialectical analysis An executive summary for managers and executive readers can be found at the end of this issue. Wherever there is movement, wherever there is life, wherever anything is carried into effect in the actual world...

...Francisco Guzmán; Oriol Iglesias; Joana César Machado; Leonor Vacas‐de‐Carvalho; Patrício Costa; Paulo Lencastre Purpose In the context of a merger, the management of corporate identity – in particular of corporate names and logos – assumes a critical role. This paper aims to explore how name...

...Jean Suvatjis; Leslie de Chernatony; John Halikias Purpose The purpose of this paper is to address the issue of corporate identity modeling. Corporate identity is an abstract concept that takes many forms, from the brand and logo, to the product and the company's reputation. One of the keys...

...Andy Hao Rita   Clifton . Brands and Branding . London : Profile Books   2009 . 284 pp. © Emerald Group Publishing Limited 2010 --> Brands Brand management Corporate branding Brand identity Marketing strategy Corporate identity What is a brand? How...

... in its interdisciplinary approach, which uses both design and management literature and methodology to examine architecture's role in visual identity. It focuses on the previously unresearched architecture of food retailers. © Emerald Group Publishing Limited 2010 Brands Corporate identity...