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Keywords: Corporate ownership
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Journal Articles
Journal of Product & Brand Management (2003) 12 (6): 394–407.
Published: 01 November 2003
... of quality. Using real brands in two experiments, finds support for several of our hypotheses relating to the effects of country of component source, country of manufacture, and country of corporate ownership. In particular, finds that country of manufacture had no effect on product quality evaluations when...
