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Keywords: Corporate tattoos
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Journal Articles
Journal of Product & Brand Management (2016) 25 (4): 387–393.
Published: 18 July 2016
... Emerald Group Publishing Limited Licensed re-use rights only Marketing Brand Corporate tattoos Going under the needle for your brand: tattooing as the new market medium. At the London 2012 Olympics, US Olympian Nick Symmonds was inundated with press both on and off the field...
