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Keywords: Corporate visual identity
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Journal Articles
Brand new: how visual context shapes initial response to logos and corporate visual identity systems
Journal of Product & Brand Management (2023) 32 (8): 1388–1398.
Published: 09 October 2023
... in a company’s larger corporate visual identity system and are used consistently across a company’s communications to represent the company’s personality and align with a company’s goals and objectives (Baker and Balmer, 1997 ; Gregersen and Johansen, 2018 ; Olins, 1978). Corporate visual identity systems...
