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Keywords: Counterfeit trade
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Journal Articles
Journal of Product & Brand Management (2019) 28 (6): 747–757.
Published: 23 May 2019
.... Originality/value A large body of research on counterfeit trade focuses on the individual or cross-cultural differences behind the prevalence of counterfeit trade. There is limited research exploring the ability of a consumer to correctly identify a fake logo, based on its varying similarity...
