... country image and country reputation. First, nation branding is defined by Fan (2010) as “a process by which a nation’s images can be created, monitored, evaluated and proactively managed in order to improve or enhance the country’s reputation among a target international audience” (p. 6). Thus...

... signifies a weak nation brand. Design/methodology/approach Through the theoretical support of the migration motive theory of push and pull (Richmond, 1993), nation branding theory (Anholt, 2006) and the two-construct country image model (Roth and Diamantopoulos, 2009), the authors constructed...

... theory of country image, the authors argue that weak legal institutions at the country level increase firm opportunistic behavior that expropriates consumers and decrease the product quality of local brands, thus decreasing the country’s image regarding its products and brands. Design/methodology...

... Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Branding Country image Country-of-origin effect Product origin Place mythology Product geography Various studies have criticized the field and pointed out its various shortcomings (Magnusson et al...

... expectations. Originality/value This research contributes to the literature by extending the understanding of country image effects in the context of hybrid service provisions, particularly in the view of customer expectations of services with multiple country-of-origins. Although there have been several...

...Michela Matarazzo; Giulia Lanzilli; Riccardo Resciniti Purpose The purpose of this paper is to investigate whether, in the context of a cross-border acquisition, the acquirer’s country image (CI) could moderate the relationship between the acquirer’s corporate reputation (CR) and consumers...

..., 2007). COO is described as the influence of a country’s image on the consumer decision-making process and on post-purchase behavior in relation to products produced in that country (Brodowsky et al., 2004). Specifically, consumers are likely to change their attitudes negatively toward...

... the research in two very different countries to help improve the generalizability of results. Hakim Meshreki can be contacted at: hmeshreki@aucegypt.edu © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Perceived risk Brand evaluation Country image...

... Publishing Limited Licensed re-use rights only Country image Product origin Advertising appeals Dimensions of place image Place-brand stereotypes Stereotype content model Consumers often make judgments based on stereotypes when evaluating brands from different countries. In fact, we do...

... of avenues for potential future research are identified, from assessing the importance of target country image in location choice to the adverse effects arising from the emphasis on “promotion” rather than “marketing” on the part of places engaged in nation branding efforts. Practical implications...

... status and its influence on resulting social cognitions. H3. The better the perceptions Pakistanis hold of their country, the higher the private collective self-esteem they possess toward Pakistan. © Emerald Group Publishing Limited 2015 Pakistan Country image SEM (Structural...

... importance. Jaffe and Nebenzahl (1993) provide evidence for the relationship between hosting a mega‐event and country image. However, the strategic question which is the focus of this research is the possible impacts of location on the outcomes of the sponsorship and the mega‐event brand image...

...Nizar Souiden; Frank Pons; Marie‐Eve Mayrand Purpose The pupose of this paper is to investigate consumers' behavior in emerging countries. In particular, it simultaneously assesses the effects of country image and country‐of‐origin's image on consumers' uncertainty, aspiration and purchasing...