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Keywords: Country of origin dimensions
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Journal Articles
Journal of Product & Brand Management (2018) 27 (7): 832–846.
Published: 15 November 2018
... animosity Country of design Country of origin dimensions The introduction of the concept of COO, when Dichter (1962 , p. 116) argued that a product’s COO may have a “tremendous” influence on the acceptance and the success of products, sparked a major stream of research. COO has been identified...
