.... © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Second, country reputation relies on a more extensive range of elements to assess nation brands when compared with country image. Country reputation is understood as the “perceptions of a country over...

...Salman Yousaf; Huaibin Li Purpose – This paper aims to show how the relative global status of a country influences its internal country reputation and resulting social cognitions of citizens. Design/methodology/approach – The theories of social identity and collective self-esteem were...