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From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand

Milena Micevski, Adamantios Diamantopoulos, Jennifer Erdbrügger

Journal of Product & Brand Management (2021) 30 (1): 118–131.

https://doi.org/10.1108/JPBM-09-2019-2563

Published: 15 June 2020

... link. Country-of-origin Stereotype content model Tourism destination Intentions to visit Country emotions Country stereotypes Figure 1 Conceptual framework Images of a country serve as schemas that influence the patterns of country-related information processing, evoke...

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Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects

Nicolas Papadopoulos, Mark Cleveland, Boris Bartikowski, Attila Yaprak

Journal of Product & Brand Management (2018) 27 (7): 735–753.

https://doi.org/10.1108/JPBM-09-2018-2035

Published: 13 November 2018

... at: nicolas.papadopoulos@carleton.ca © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Place Country-of-origin Schema theory Place image Brand origin Product-country image Identity theory Attitude theory Consumer dispositions Image theory Imagine...

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Journal Articles

Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries

Fatma Smaoui, Fatma Abdellah Kilani, Mourad Touzani

Journal of Product & Brand Management (2016) 25 (2): 148–159.

https://doi.org/10.1108/JPBM-04-2014-0553

Published: 18 April 2016

...Fatma Smaoui; Fatma Abdellah Kilani; Mourad Touzani Purpose Taking an emerging country perspective, this paper aims to investigate consumers’ preferences for over-the-counter (OTC) drugs, regarding three attributes: country-of-origin (COO), brand status (branded versus generic) and price...

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Journal Articles

Effect of perceived brand origin associations on consumer perceptions of quality

Mrugank V. Thakor, Anne M. Lavack

Journal of Product & Brand Management (2003) 12 (6): 394–407.

https://doi.org/10.1108/10610420310498821

Published: 01 November 2003

...Mrugank V. Thakor; Anne M. Lavack Reviews recent work in the country of origin and brand name literatures regarding the formation of perceptions regarding perceived brand origin. Based on this review, presents six hypotheses concerning such perceptions, including their effect on consumers’ ratings...

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From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand

Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects

Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries

Effect of perceived brand origin associations on consumer perceptions of quality

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From country stereotypes to country emotions to intentions to visit a country: implications for a country as a destination brand

Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects

Country-of-origin versus brand: consumers’ dilemma when choosing between generic and branded drugs in emerging countries

Effect of perceived brand origin associations on consumer perceptions of quality

Email alerts

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