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Keywords: Covid-19 pandemic
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Journal Articles
Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 14–36.
Published: 16 December 2021
...Meheli Basu; Vanitha Swaminathan Purpose This paper aims to understand how the Covid-19 pandemic has changed consumers’ perceptions of outdoor consumption categories, such as retail shopping, eating out, public events and travel and how these perceptions may impact businesses in these domains...

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