... Brand partnership Brand crisis Brand communication Co-branding Consumer confusion Crisis communication Moral reasoning Crisis management This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sector. Intellectual property...

... posts from 98 global brands across 11 industry sectors on X between March and September 2020. Findings Four major topics emerged – crisis communication and initiatives, social and environmental issues, product/brand promotion and social engagement and brand updates – encompassing 17 underlying...