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Keywords: Cues
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Journal Articles
Journal of Product & Brand Management (2024) 33 (6): 783–800.
Published: 05 July 2024
...Madison Renee Pasquale; Luke Butcher; Min Teah Purpose Front-of-packaging (FOP) is a critical branding tool that uses “cues” to communicate product attributes and establish distinct brand images. This paper aims to understand how food brands utilize cues and their relative proportions...
