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Keywords: Cultural adaptation
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Journal Articles
Journal of Product & Brand Management (2026) 35 (7): 1057–1070.
Published: 29 April 2026
... of what we see in other continents.” Influencers facilitate self-awareness and cultural adaptation for parasocial explorers. One respondent wrote: “My influencer helped me better understand myself in a new culture so I could better adapt to the people around me” (#145). Another respondent said...
