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Keywords: Culture (sociology)
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Journal Articles
Journal of Product & Brand Management (2005) 14 (5): 322–329.
Published: 01 August 2005
... and product brand values. © Emerald Group Publishing Limited 2005 Brand management Storytelling Culture (sociology) Myths Imagination A wide variety of marketing activities have been employed to produce the meaning of Betty Crocker. Radio programs, TV‐shows, advertising, promotions...
Journal Articles
Journal of Product & Brand Management (2005) 14 (2): 137.
Published: 01 March 2005
... marketing library. Sicco van Gelder . Global Brand Strategy: Unlocking Brand Potential across Countries, Cultures and Markets . Sterling, VA : Kogan Page 2003 . 260 pp. $39.95 (hardback) © Emerald Group Publishing Limited 2005 --> Brand management Culture...
