Keywords: Currency
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Journal Articles
Journal of Product & Brand Management (2002) 11 (3): 134–146.
Published: 01 June 2002
...Pierre Desmet Early research work confirms that the use of the new European currency, the euro, could create an effect of money illusion: expressed in euros, perceived prices seem lower and price elasticity diminished. But it also concludes on the complexity of the relationship between prices...

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