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Keywords: Customer’s evaluations
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Journal Articles
Journal of Product & Brand Management (2021) 30 (3): 377–391.
Published: 05 February 2020
...Jose Luis Saavedra Torres; Monika Rawal; Ramin Bagherzadeh Purpose This paper aims to examine the role of brand attachment as a relevant construct in customers’ evaluation after they face a service failure which impacts future consumer behaviors. It mainly answers the research question: does brand...
