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Keywords: Customer perspective
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Journal Articles
Journal of Product & Brand Management (2012) 21 (1): 70.
Published: 24 February 2012
...David Koranda Steven Haines . The Product Manager's Desk Reference . New York, NY : McGraw Hill 2009 . 704 pp. $75 © Emerald Group Publishing Limited 2012 --> Project manager Project management Reference Business management Customer perspective Market...
