...' perceived unfairness or examines the role of negative emotions when experiencing targeted promotions. Dungchun Tsai can be contacted at: tsai46@mail. ncku.edu.tw © Emerald Group Publishing Limited 2007 Promotional methods Customer profiling Customer behaviour Prices...

... that integrates multiple pricing ideas, managers can quickly develop and examine alternative approaches which may help to generate successful product campaigns. © MCB UP Limited 1994 Competition Customer profiling Decision making Pricing policy Pricing strategy Product positioning...

... conducted in the telecommunications industry on this topic. Concludes by drawing managerial implications. © MCB UP Limited 1993 Customers Customer profiling Customer satisfaction Marketing Products Telecommunications industry VOLUME 2 NUMBER 3 1993 Customer Knowledge Acquisition...