... word‐of‐mouth Pricing Marketing strategy Customer relations To address this gap in the literature, this article presents and tests a conceptual framework for the consequences of price unfairness and posits that trust and emotions mediate the relationship between the perception of price...

... build the community, not your product manager. After the community is formed, interact with them. Chapters 10 and 11 cover customer relation management by discussing how the Grateful Dead built and managed their fan base through the early use of e‐mail and whatever the new leading communication...

... of economic or relational benefit accrual. The focal constructs at each stage of the model map to the relative depth of relationship development and play a specific role in the process. Customer relations Brands Trust Relationship marketing An executive summary for managers and executive readers...

... relationship model in terms of its ethical efficacy and impact, rather than strictly according to its profitability. Brand management Business ethics Customer relations Trust The optimistic brand manager might expect there exists a handbook of business ethics, perhaps with a menu of situations...

... ; Richardson et al., 1996): H1. Consumers will use price as a quality cue for financial services. Financial services Pricing Quality Customer service management Customer relations In order to establish the drivers of consumers' use of the price‐quality cue across an array...

...‐Connection, Interdependence, Commitment, Intimacy, and Partner Quality (Fournier, 1998), the last of which is of particular interest in the present study. © Emerald Group Publishing Limited 2006 Brand management Brand image Brand identity Customer relations Buyer‐seller relationships...

... analysis alone, but through a genuine and deep understanding of the customer. Nicholas Ind can be contacted at: nind@equilibriumconsulting.com © Emerald Group Publishing Limited 2006 Brands Customer relations There is an adage in marketing – indeed it may be the adage – that it pays...