... loyalty Brand community Social media Satisfaction Customer relationship management Social networking has become the most notable form of internet activity. In the USA, the number of social network users is expected to exceed 257 million by 2023 (Statista, 2020). Undoubtedly, sharing...

... only Relationship marketing Socialization Customer engagement Brand love Customer relationship management Consumption experience Generation M Interpersonal love Globalization, a compelling truth in today’s business realm, has forged an intense atmosphere of competition between...

... is the corresponding author and can be contaced at: volker.bilgram@hyve.net © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only New product development Crowdsourcing Brand co-creation Customer relationship management Co-creation In the era of digital...

... peers. Design/methodology/approach – The paper does this through a literature review of the insurance market and customer relationship management, and a detailed study of the company loyalty programme and its application to its customers. Findings – The loyalty programme employed suits...

... customer relationship management and other technologies to understand their customers better. In fact, developing customer relationships has enabled firms to recognize concepts such as lifetime customer value, and academics to explore the concept (Kumar et al., 2010). It is advantageous...

... (softcover) © Emerald Group Publishing Limited 2009 --> Customer relationship management Customer centric Business strategy Information technology Experience, preparation and teamwork – these are all the precepts for sailing. Why is the author discussing sailing? He suggests...